Putting up your business blog is an advantageous way of establishing your presence on the web.

It's no longer just about putting plain text on your blog. With continuing streams of new software, publishing tools and plug-ins, today's bloggers have the means to create interesting and fun blogs.

Blogs are a fantastic way to make sure that your business is seen online. Blogs use wysiwyg editors so it is relatively easy to add content. But is this enough?

If you continue to add content on a regular basis then you will undoubtedly see some vistors arriving at your site.

If they see the same boring formatted text time after time then it may drive them on to more interesting blogs.

Here are some ways that you can ensure that your visitors do not eventually click off your site:

1. Put photos on your blog. You can try this free software called "Hello", try googling it..

2. Add audio clips.

3. Put streaming video clips on your blog.

4. Syndicate your content. You can use the more popular RSS format. You can do this by checking the web for companies that offer this service.

5. Provide space for your readers to give you feedback by checking your blog setting and modify this to allow posts. Of course, leave a reminder, that they are free to post contrary comments as long as they do it in a polite and considerate manner.

6. What do the majority of your readers think of your blog? Do you want to know and tally this up? And show off the results on your blog? Run polls. Some examples of free poll service are the web poll central and free polls.

7. If you use you use WordPress, a server-installed, open-source (free) state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability, try their email notification plug-in. This plug-in notifies your subscribers of your blog posts through email.

8. Trackback is a great blog feature, for it allows for a continuing conversation between you and bloggers of similarly themed blogs. When you comment on another blog posting in your blog instead of in that blog's comments page, the trackback link connects these posts so the thread isn't lost.

All of these software or plug-ins will help you illustrate your point in a fun and interesting way. But you should remember content is king on the net. These marketing tools are not substitutes for great content, which is what really what drives traffic to your blog.