1. It costs less to delegate to a professional than to waste your valuable time trying to do it yourself. How many prospective clients could you call in the time it takes you to put the words together yourself?

2. Youll stop wasting thousands of dollars on material that doesnt work.

3. You can stop struggling to find the right words.

4. You can be confident that you have a professional product, and that youll be perceived as professional.

5. It allows you the time and freedom to do what you enjoy and what you went into business for in the first place.

6. A good marketing writer knows how to get into the mind of your ideal client and write materials that appeal to her hot buttons.

7. Your materials will present your message in a way that gets prospects excited at the idea of working with you.

8. A good marketing writer knows the difference between the kind of good writing you learned in school, and writing that gets results.

9. You get a fresh perspective on your business: a professional writer helps you to look at your business from a new angle.

10. You wouldnt go to a dentist whod never filled a tooth before. So why not apply the same thinking to aspects of your business where you're not an expert.

Copyright 2005 Maggie Dennison