Have you ever considered why people buy from you or your company? Do you know why your customers and prospects choose you over your competition? Surely you have some theories or ideas as to why this is right? Is your marketing good enough or do you wish it were better? Are you able to sell to your target market and develop the leads you need?

Can you honestly say that your marketing is indeed as good as it gets? How can you say that? Have you been tracking the results? Are you sure of what you are looking at? Have you surveyed your customers to insure they are also indeed coming to buy your products or services for the same reason that you think that they are? Have you monitored your sales figures against your marketing costs?

If you are delivering a strong, simple and powerful message to your target market and potential customers then in fact you are correctly marketing your product or service. If people come in and buy from you they believe in that message or they have come to learn that you do what you say you are going to do and fulfill their expectations or exceed them. If you find more and more folks coming due to word-of-mouth advertising this is a tribute to your customer services and value of your products of your target market. You see this is why people buy from you and perhaps you will consider this in 2006.